Wednesday, January 09, 2019

Margot Robbie is Mattel's "Barbie" Girl

With Mattel transforming into an IP-driven, high performing toy company, Mattel Films has teamed with Warners for a live-action version of the iconic "Barbie" doll, starring Margot Robbie, who will also co-produce the new movie:

"This project is a great start...", said Toby Emmerich, chairman of Warner Bros. Pictures Group. 

"And Margot is the ideal producer and actress to bring 'Barbie' to life, on screen, in a fresh and relevant way for today’s audiences."

Robbie co-produces under her LuckyChap Entertainment company, with Tom Ackerley and Josey McNamara.

"Playing with Barbie promotes confidence, curiosity and communication throughout a child’s journey to self-discovery," said Robbie.

"Over the brand’s almost 60 years, Barbie has empowered kids to imagine themselves in aspirational roles from a princess to president. 

"I’m so honored to take on this role and produce a film that I believe will have a tremendously positive impact on children and audiences worldwide..."

Launched March 1959, Ruth Handler is credited with the creation of 'Barbie', basically copying a German doll called 'Bild Lilli'.

Mattel has sold over a billion Barbie dolls, making it the company’s largest and most profitable line, making an impact on social values by conveying characteristics of female independence...

...and with a multitude of accessories, projecting an idealized upscale life-style that can be shared with affluent friends.

Click the images to enlarge and Sneak Peek "Barbie"...