“The campaign was about embracing a fun idea,” said Sweeney, who also joins Novig as a strategic partner and equity holder.
“The concept is simple: cut through the noise and put the focus entirely on sports. The campaign brings that idea to life with confidence, humor and a playful edge.”
“Sports fans deserve a prediction market built specifically for them,” said Jacob Fortinsky, co-founder and CEO of Novig.
“There are many places where people can engage with prediction markets across different categories. Our focus is sports, and by dedicating ourselves entirely to sports, we have built a better experience for fans.
“Sydney helped bring that message to life in a way that’s impossible to ignore.”
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