Friday, September 07, 2018

"You Can Tell It's Mattel… It's Swell!”

Popular toy company Mattel Inc. are planning 'Mattel Films" as an in-house division to produce motion pictures based on numerous brands including "Barbie", "He-Man and the Masters of the Universe", "Skeletor", "Hot Wheels" and "Max Steel", led by Robbie Brenner ("Dallas Buyer's Club") and Mattel's Ynon Kreiz:

"Mattel is home to one of the world's greatest portfolios of beloved franchises, and the creation of 'Mattel Films' will allow us to unlock significant value," said Kreiz. 

"Robbie is a gifted storyteller and a highly respected filmmaker with deep relationships in entertainment. She is the perfect leader to bring our celebrated brands to life..."

Click the images to enlarge and Sneak Peek Mattel...