Chinese film actress Bai Lu is the new Asian Brand Ambassador for Jimmy Choo, the fashion designer known for women's handmade shoes and handbags:
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, In 1996, Malaysian designer Choo co-founded “Jimmy Choo Ltd.” with ‘British Vogue’ magazine accessories editor Tamara Mellon.
April 2001, Choo sold his 50% stake in the company and has since concentrated his work on the exclusive ‘Jimmy Choo’ couture line produced under license from Jimmy Choo Ltd.
The ‘Jimmy Choo London’ line, also known as ‘Jimmy Choo Ready-To-Wear’ is under the purview of Tamara Mellon.
The ready-to-wear line has expanded to include accessories such as handbags.
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