Actress Margot Robbie's LuckyChap Entertainment continues shooting Mattel Films' "Barbie" doll, live-action fantasy feature in the UK for Warners, directed by Greta Gerwig and Alethea Jones, co-starring Ryan Gosling as 'Ken':
"...a doll living in 'Barbieland' is expelled for not being perfect enough and sets off on an adventure in the real world..."
"This project is a great start...", said Toby Emmerich, chairman of Warner Bros. Pictures Group.
"And Margot is the ideal producer and actress to bring 'Barbie' to life, on screen, in a fresh and relevant way for today’s audiences."
Robbie co-produces under her LuckyChap Entertainment company, with husband Tom Ackerley and Josey McNamara.
"Playing with 'Barbie' promotes confidence, curiosity and communication throughout a child’s journey to self-discovery," said Robbie.
"Over the brand’s almost 60 years, Barbie has empowered kids to imagine themselves...
"And Margot is the ideal producer and actress to bring 'Barbie' to life, on screen, in a fresh and relevant way for today’s audiences."
"Playing with 'Barbie' promotes confidence, curiosity and communication throughout a child’s journey to self-discovery," said Robbie.
"Over the brand’s almost 60 years, Barbie has empowered kids to imagine themselves...
"...in aspirational roles from a princess to president.
"I’m so honored to take on this role and produce a film that I believe will have a tremendously positive impact on children and audiences worldwide..."
Launched March 1959, Ruth Handler is credited with the creation of 'Barbie', basically copying a German doll called 'Bild Lilli'.
Mattel has sold over a billion Barbie dolls, making it the company’s largest and most profitable line, making an impact on social values by conveying characteristics of female independence...
...and with a multitude of accessories, projecting an idealized upscale life-style that can be shared with affluent friends.
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"I’m so honored to take on this role and produce a film that I believe will have a tremendously positive impact on children and audiences worldwide..."
Launched March 1959, Ruth Handler is credited with the creation of 'Barbie', basically copying a German doll called 'Bild Lilli'.
Mattel has sold over a billion Barbie dolls, making it the company’s largest and most profitable line, making an impact on social values by conveying characteristics of female independence...
...and with a multitude of accessories, projecting an idealized upscale life-style that can be shared with affluent friends.
