Toy company Mattel Inc. are moving forward with "Mattel Films" as an in-house division to produce motion pictures based on numerous brands including "Barbie", "He-Man and the Masters of the Universe", "Skeletor", "Hot Wheels" and "Max Steel", led by Robbie Brenner ("Dallas Buyer's Club") and Mattel's Ynon Kreiz:
"Mattel is home to one of the world's greatest portfolios of beloved franchises, and the creation of 'Mattel Films' will allow us to unlock significant value," said Kreiz.
"Robbie is a gifted storyteller and a highly respected filmmaker with deep relationships in entertainment. She is the perfect leader to bring our celebrated brands to life..."
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