Wednesday, January 27, 2010

Atari And Syfy Launching "Star Trek Online" Hub

Video game publisher Atari, Inc. and broadcaster Syfy, have entered into an exclusive partnership promoting the upcoming 'massively multiplayer online' game (MMO), "Star Trek Online", launching for the PC February 2, as Sneak Peek first reported here in December.

The initiative will enable Syfy to build a one-stop 'hub' for "Star Trek Online", where fans will be able to acccess content and participate in contests/sweepstakes. In addition, to celebrate the launch, Syfy will air a two-day "Star Trek" TV series marathon of "Star Trek Enterprise" and "Star Trek Next Generation".

"Syfy is the perfect home for Star Trek Online," said Jim Wilson, President and CEO of Atari, Inc.

"By offering broadcast support, exclusive content and in-game bonuses, fans of Star Trek and the science fiction genre will be able to take part in this title's much anticipated release."

Players will be able to play "Star Trek Online" as the captain of a 'Starfleet' or 'Klingon Empire' ship, customizing characters or creating new races.

"You'll venture through space exploring new civilizations and life-forms," said Jack Emmert, for "Star Trek Online" developer Cryptic Studios.

"You'll also beam down to planets and have adventures inside your ship. It's a galactic-wide game. There's going to be tons of space to investigate. We have a great system for exploration, which will allow for almost infinite possibilities."

The new sales partnership between Syfy and Atari will be supported with TV/Digital advertising and promotional units throughout the month of February.

Taking place in the year 2409, "Star Trek Online', lets players have the opportunity to become a high ranking 'Starfleet' officer and participate in missions that take them into deep space, exotic planets and inside other starships, with total customization, from a player's 'avatar' to the ship they command.

Click the images to enlarge and Sneak Peek "Star Trek Online"...