Monday, April 28, 2008

Indiana Jones And The Raiders Of The Lost Brick...

The newest CGI LEGO mini movie, LEGO Indiana Jones and the Raiders of the Lost Brick, will debut on the Cartoon Network, Saturday, May 10 at 9 p.m.

The film will be hosted by actor Shia LaBeouf, star of the upcoming Indiana Jones and the Kingdom of the Crystal Skull.

Leading up to the mini-movie, Cartoon Network will promote the event through custom on-air spots and online elements. Visitors to the site can also get a sneak peek by checking out part one, debuting today. Next week, part two will be posted.

In addition, Cartoon Network will feature custom gaming that features three levels of a LEGO Indiana Jones online game.

"We look forward to enhancing the viewing and online experience at Cartoon Network with this exclusive, action-packed multi-platform promotion around this much anticipated film," said Beth Goss, executive vice president, Cartoon Network Ad Sales, Marketing and Enterprises.

"We're thrilled to be working together with Cartoon Network on a second LEGO animation exclusive, generating excitement for our mutual fans and audiences," said Michael Pratt, senior brand manager, LEGO Systems, Inc.

"Following the success of our Star Wars Revenge of the Brick event, our new four-act feature movie is designed to combine the construction, fun and humor of LEGO bricks and minifigures with Indiana Jones adventures to celebrate another blockbuster LEGO line of construction sets based on an iconic movie property."

LEGO Indiana Jones and the Raiders of the Lost Brick was produced by M2 Films.