“When I bought my first cute bra that actually fit, I wore it to pieces,” Sweeney said. ‘Designing for different bodies is a huge part of ‘SYRN’.”
Sweeney said SYRN is available in 44 sizes…
…ranging from 30B to 42DDD, with most styles under $100.
The lingerie line is structured into four core personas that shape the style of the pieces: ‘Comfy’, ‘Playful’, ‘Romantic’ and ‘Seductress’.
“I wanted to create a place where women can move between all the different versions of who we are.
The brand has been in development since 2025 with backing from the “Coatue”…
…private equity firm funded by Jeff Bezos and Michael Dell through partner Ben Schwerin.
“I’ll dress up for the red carpet then go home to snuggle my dogs.
“I’m not one thing, no woman is.”
Bottom line: SYRN is designed for women with big ‘boobs’…
Click the images to enlarge…
