Sneak Peek the new ‘Batman vs Bateman’ “State Farm Insurance’ commercial, starring actor Jason Bateman, alongside DC Comics characters ‘Two-Face’, ‘The Riddler’, ‘Catwoman’, ‘Poison Ivy’ and ‘The Joker’:
“…for the first time ever, ‘Batman’ and ‘Bateman’ share the screen in a showdown that highlights the differences, that set ‘State Farm’ apart from its competitors.
“Because when it comes to protection, you don’t just want coverage - you want State Farm."
"This campaign creates an opportunity for our brand that is known for driving cultural relevancy through entertainment…
“… to boldly ask consumers if they’re confident the insurance they have includes the coverage they need," said Kristyn Cook, State Farm chief agency, sales and marketing officer.
"Through the juxtaposition of Batman and Bateman, we’re building the narrative for consumers to look at the insurance industry and question the value being offered by our competitors.
“Because it’s clear that just having insurance isn’t the same as getting the full value of having State Farm…”
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