Actress Sydney Sweeney and Dr. Squatch are launching the brand’s new natural, moisturizing, scent-forward body wash products, with Sweeney appearing as ‘Body Wash Genie’, stressing“…guys only want one thing…” :
According to the company, Sweeney is “not only a rising star, but someone who resonates across broad demographics – especially with women who are often the ones purchasing grooming products for their male partners.
“We always want to be a meaningful contributor to culture, and having her personality (and big tits) drive this message for us through marketing is huge.”
“‘Dr. Squatch’focuses on authenticity and humor and Sydney definitely fits the bill.”
‘We focus on entertaining our audience, which requires us to find ways to tell a variety of stories from different angles that ladder up to the same main message.”
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