Toy company Mattel Inc. has confirmed development of 22 animated and live-action TV programs, based on its storied brands and franchises, in a mixture of live action and animation on multiple platforms, with 'Mattel Films' co-producing "Barbie", "Masters of the Universe", "Hot Wheels" and a whole lot more, led by Robbie Brenner and Mattel's Ynon Kreiz:
"Mattel is home to one of the world's greatest portfolios of beloved franchises, and the creation of 'Mattel Films' will allow us to unlock significant value," said Kreiz.
"Robbie is a gifted storyteller and a highly respected filmmaker with deep relationships in entertainment. She is the perfect leader to bring our celebrated brands to life..."
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