At this year's Licensing Expo in Las Vegas, Jeffrey Katzenberg confirmed that DreamWorks Animation have acquired the 95-year old cartoon property, "Felix The Cat", with Katzenberg declaring that Felix will soon be a 'desired fashion brand':
"Felix really goes beyond evergreen status," said Katzenberg, "and rises to something even more uncommon...We plan to make him one of the most desired fashion brands in the world...".
Felix became popular in the 1920s in animated shorts, a comic strip and merchandise including ceramics, toys and postcards.
New 'Felix' cartoons began airing on TV in the 1950's with a 'Magical Bag of Tricks' that could assume a variety of shapes, the debut of the villain 'The Master Cylinder' and the young scientist 'Poindexter'.
DreamWorks Animation acquired Classic Media in 2012 from private equity group Boomerang Media Holdings for $155 million, including 'Casper', 'George of the Jungle', 'Where’s Waldo' and 'Rocky and Bullwinkle' — along with 450 films and more than 6,100 episodes of animated and live-action programming.
Click the images to enlarge and Sneak Peek "Felix The Cat"...
