Tuesday, July 24, 2012

DreamWorks Acquires "Voltron", "Rocky & Bullwinkle"

DreamWorks Animation SKG, Inc. have entered into an agreement to acquire Classic Media, owners of "Voltron", "Casper the Friendly Ghost", "Lassie", "The Lone Ranger", "George of the Jungle" and "Rocky & Bullwinkle".

Purchase price was a bargain $155 million in cash from a portfolio company of Chicago-based private equity firm GTCR.

Classic Media’s library of intellectual property features 450 titles and more than 6,100 episodes of animated and live-action programming. 

The company also owns one of the world’s largest comic book archives and media rights to titles in the "Golden Books"' library, which have sold over two billion copies worldwide.

"Classic Media" brings a large and diverse collection of characters and branded assets that is extremely complementary to DreamWorks Animation’s franchise business, and we plan to leverage it across our motion picture, television, home entertainment, consumer products, digital, theme park and live entertainment channels," said Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation. 

Classic Media’s joint venture with Jay Ward Productions, manages rights to the entire Jay Ward animated catalog, including "Mr. Peabody & Sherman". 

DreamWorks Animation’s 3D feature film Mr. Peabody & Sherman is scheduled for release December 25, 2013.

Click the images to enlarge and Sneak Peek "Rocky & Bullwinkle"...