Sunday, January 08, 2012

Yahoo Plugs Into Tom Hanks' "Electric City"

Actor, producer Tom Hanks' futuristic, animated series "Electric City" will premiere on Yahoo Spring 2012.

Production partners are Playtone ("Band Of Brothers") and Reliance Big Entertainment.

Written by Hanks, the series, currently in production, is set in a city situated in a post-apocalyptic world, with socially conscious themes and topics including energy consumption.

"It was always our intent to have this project live and breathe online, and we felt Yahoo would be the perfect home," said Gary Goetzman, co-founder of Playtone, Hanks' production company. "'Electric City' is the first of its kind, a clutter-breaking, global 360 digital project."

"Electric City", as Yahoo's first entry into scripted original programming, will be distributed online and through tablet devices with interactivity/social media connections, in several languages, including Spanish and French.

"On the surface, the 'Electric City' is utopia and under the surface, 'Electric City' is secrets and heavy-handed state control," said Erin McPherson, vice-president and head of original programming at Yahoo. "What we found really compelling is that this is perfect for a highly digital audience, a 'lean-forward' audience who likes to utilize the medium of the Internet."

Click the images to enlarge...