The recent "Jamieson's Raspberry Ale" campaign, launched by The Foundry, has apparently pissed off Disney's product licensing divisions after the Australian agency pictured 'Ho White' in bed with drunken dwarfs, including 'Ugly', 'Filthy', 'Smarmy' and 'Randy'.
The ad's creators said the campaign was designed to convince Australian drinkers the fruit-flavoured beer was "anything but sweet".
Although fruit-based beers are popular in Europe, The Foundry said there was a misperception in Australia that such beers are 'sweet and sickly'.
The ill-advised campaign was apparently designed to challenge this assumption, according to agency strategist Simon Burrett, creative director Annie Price, creatives Melinda Pritchard, Doug Bray, Nathan Burley and Jon Mahney, designer Dave Budd, digital strategist Tony Burrett and senior account manager Michael McConville...
