Blue is the new black this season as fans flock to get their hands on the limited-edition cosmetics, "Too Faced's Smurfette Collection".
Produced under license from Sony Pictures Consumer Products Inc. and Lafig Belgium s.a., the 5-piece Collection bears the iconic 'Smurfette' imagery/character artwork.
Debuting January 2009 is 'Smurfette Mood Swing Lip Gloss', a mood activated lipgloss that starts off blue then blossoms into shades of pink depending on the wearer's emotional state.'So Smurfy Illuminating Face Powder', is a multi-shade palette with a combination of colour-correcting shades that blend together for wear on any skintone.
'So Smurfy Eye Shadow Collection', is a palette that includes four eye shadow shades, two of which are debossed with Smurfette's silhouette.
'Smurfy Eyed Liquid Liner', two fast-drying liquid eyeliners, in blue and white shades is formulated with 'micro-glitter' for added impact.
"Too Faced has proven to create high quality, trend setting products which makes them the perfect partner to assist us in revitalizing the Smurfs brand in the U.S.," said Veronique Culliford, Chairman of the Board of Lafig Belgium s.a.The Smurfs debuted October 23, 1958, in the pages of the Belgian magazine "Spirou". Since then, the Smurfs have become stars of comic books, a long-running Hanna Barbera TV series, record albums, video games, toys and figurines.
Sony Pictures Entertainment has also announced a live-action/CG animated Smurfs motion picture in development, produced by Columbia Pictures and Sony Pictures Animation from producer Jordan "Charlott's Web" Kerner and "Shrek" writers David Stem and David Weiss.
"Smurfette is the quintessential glamour girl and a perfect fit with a brand as bold, bright and glamorous as Too Faced," said Juli Boylan, Senior Vice President, Sony Pictures Consumer Products...
