Model Bar Refaeli is joining Hurley as a face, voice and spirit of the brand: "...The 23-year-old will bring her experience, enthusiasm and charisma to initiatives and events for which she and Hurley share a passion, as well as star in the Young Contemporary campaigns.
The heart, soul, and spirit of Hurley culture is rooted in curiosity toward the world and creativity, which is reflected not only in their apparel, swimwear and accessories, but in innovative artistic endeavors, collaborations, and charitable initiatives such as 'Warped Tour', 'Walk the Walk' and 'Hurley Art Chest'.
"Hurley does everything with a lot of genuine heart," Bar said, "and I love that Hurley’s beach culture lifestyle incorporates fashion and makes it look and feel sexy and effortless.
The heart, soul, and spirit of Hurley culture is rooted in curiosity toward the world and creativity, which is reflected not only in their apparel, swimwear and accessories, but in innovative artistic endeavors, collaborations, and charitable initiatives such as 'Warped Tour', 'Walk the Walk' and 'Hurley Art Chest'.
"Hurley does everything with a lot of genuine heart," Bar said, "and I love that Hurley’s beach culture lifestyle incorporates fashion and makes it look and feel sexy and effortless.
Every time I travel, I pack their pieces so I have the Hurley culture with me wherever I go."
The Young Contemporary collection is created for young women to integrate Hurley into their wardrobe with her own personal style. Every dress, separate and swimsuit in the collection is interpreted through Hurley’s unique tomboy sexy lens: timeless classics and unexpected fabrics in great fitting silhouettes give the wearer confidence and sex appeal..."
The Young Contemporary collection is created for young women to integrate Hurley into their wardrobe with her own personal style. Every dress, separate and swimsuit in the collection is interpreted through Hurley’s unique tomboy sexy lens: timeless classics and unexpected fabrics in great fitting silhouettes give the wearer confidence and sex appeal..."
