Universal Pictures and Hasbro, Inc. have formed a six-year strategic partnership to produce four motion pictures based on the games "Monopoly," "Clue," "Ouija," "Battleship," "Magic, the Gathering" and "Stretch Armstrong."
Under terms of the deal, Hasbro will partner exclusively with Universal Pictures for feature films, with the exception of "Transformers" amd "G.I. Joe".
The first movie from the new deal will be released in 2010 or 2011, and Universal will release at least one film a year thereafter."Universal's creativity and worldwide marketing and distribution strength make them the perfect partner," said Hasbro.
"Today's Hasbro is so much more than a traditional toy and game company, and this partnership is a powerful example of how we are offering our consumers new ways to enjoy unique and immersive experiences with our brands."
As part of its commitment to expanding its presence in the world of entertainment, Hasbro previosuly announced an agreement with Electronic Arts to develop digital games based on many of its properties across various platforms...
