Saturday, July 01, 2006

Spike TV's "Blade: The Series" Makes the Cut With Record Ratings

The premiere of Spike TV's "Blade: The Series" drew record ratings for the network with a 2.0 household rating and 2.5 million viewers, the highest premiere in network history for an original series.

According to Spike TV, "Blade: The Series" was the No. 1 entertainment show for the night with Men 18-34 and 18-49.

"Blade: The Series" tallied triple-digit gains in all key male demos versus last year, including plus-517 percent in Men 18-34 (2.6 rating, 680,000 viewers), up plus-472 percent in Men 18-49 (2.2, 1.17 million), up 277 percent in viewers (2.5 million), and up 247 percent in household rating (2.0, 1.8 million).

"We promised action and adventure with our first scripted series and really delivered," said Doug Herzog, president, Spike TV.

"Our targeted audience of men came through for us with big numbers