“I love how ‘Paradoxe’ celebrates complexity”, said Zendaya, “capturing both strength and vulnerability without trying to frame or define someone.
“For me, the fragrances we choose are a reflection of how we move through the world.
“Joining the brand felt like a completely natural extension of that mindset…
“…especially since ‘Paradoxe’ was already a personal favorite that I wore long before I was approached.”
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