Sydney Sweeney: “SYRN’

Actress Sydney Sweeney has launched new lingerie brand SYRN, in response to  her  “…. hating the bra I had to wear..”, when she was in school:

“When I bought my first cute bra that actually fit, I wore it to pieces,” she said.

“Designing for different bodies is a huge part of ‘SYRN’.” 

Sweeney said “SYRN’ is available in 44 sizes, ranging from 30B to 42DDD, with most styles under $100. 

The lingerie line is structured into four core personas that shape the style of the pieces: ‘Comfy’, ‘Playful’, ‘Romantic’ and ‘Seductress’.

“I wanted to create a place where women can move between all the different versions of who we are. I love working on cars, I go water skiing.

The brand has been in development since 2025 with backing from Coatue, a private equity firm funded by Jeff Bezos and Michael Dell through partner Ben Schwerin.

“I’ll dress up for the red carpet then go home to snuggle my dogs. I’m not one thing, no woman is.”

Bottom line: “SYRN” is for young women with big tits…

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