According to reports, China’s slowing economy has seen people reduce their expenses, cutting back on non-essentials, while the consumption of action figures and statues experiences strong growth, reflecting a shift in consumer habits, leaning towards products with ‘emotional value’:
“…some choose to collect toys from a specific series because they have a special emotional attachment to the characters, evoking nostalgic memories of their childhoods.
“Some collect trendy toys related to specific movies to commemorate and relive cherished moments with their loved ones.
“Some people who work in China’s financial sector, faced salary cuts amid a bad economy.
“Unlike big one-off expenditures such as travelling abroad, an action figure or statue brings joy…
“…without breaking the bank and appreciates as a limited edition collectible over time.
“According to a recent report on the development of the collectible toys industry…
“…issued by the ‘Chinese Academy of Social Sciences’, China’s collectible toys market will continue its rapid expansion, with a new generation of sophisticated collectors…”
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.jfif)
