Sunday, May 19, 2024


Toy manufacturer Mattel continues to develop Mattel Films projects including a co-production deal with MGM, greenlighting a live-action feature based on the 'View-Master' 3D slide viewer:

Introduced in 1939, 'View-Master' special-format stereoscopes use View-Master 'reel' cardboard disks containing seven stereoscopic 3-D pairs of small transparent color photos on film.

In 2015, Mattel announced a collaboration with Google to produce the 'View-Master Virtual Reality Viewer' using smartphones. In 2016, an updated iteration known as the 'DLX' was released.

"Since the 1940's, 'View-Master' has inspired wonder and joy in children of all ages, creating huge opportunities for storytelling", said Mattel's Head of Film Robbie Brenner. 

"MGM Pictures has tremendous expertise and a proven track record in capturing audiences' imagination through film, and we're proud to be partnering with them to bring another Mattel franchise to theaters. 

"This marks another important milestone as we transform Mattel into an IP-driven, high-performing toy company..."

Click the images to enlarge and Sneak Peek "View-Master"...