Wednesday, March 06, 2024

Disney Killing Marvel Projects ?

During an ‘investor  conference’ March 5, 2024, Bob Iger, the Chief Executive Officer of The Walt Disney Company, said “you have to kill things you no longer believe in”, regarding the current state of the company’s output and box office returns:

We’re doing a lot,” Iger said. “When we talk about improving our film slate, there are really three approaches. One is you have to kill things you no longer believe in and that’s not easy in this business. 

“It’s a relationship with either your employees or with a creative community. And it’s not an easy thing. But you got to make those tough calls. We’ve actually made those tough calls. We’ve not been that public about it.

“A lot of people think it’s audience fatigue, but it’s not audience fatigue. They want great films. 

“And if you build it great, they will come, and there are countless examples of that. Some are ours, and some are others. 

“We reduced the output of Marvel, both the number of films they make, and the number of TV shows, and that really becomes critical, but I feel good about the team. 

“We look years ahead, really. And it’s iterative. Not only do you look at the films you’re making, you look at every part of that process, who the directors are, who’s being cast, reading scripts.

“I personally watch films three to five times with the team and just create a culture of excellence and respect which is really important with the creative community. 

“And again, the track record speaks for itself.” 

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