Monday, October 24, 2022

"Pepsi, Where’s My Jet?" on Netflix

The new four-part docuseries "Pepsi, Where’s My Jet?", directed by Andrew Renzi, covers the story of Pepsi’s ambitions to overtake the Coca- Cola brand, a multimillion-dollar fighter jet and a teenage boy who decided to take on one of the largest corporations in America, streaming November 17, 2022 on Netflix:

"...the story began in 1996 with the release of an unprecedented marketing campaign in which consumers could exchange labels ripped from purchased Pepsi products for 'Pepsi Stuff', including sunglasses, leather jackets...

"...and a real fighter jet, that for 7 million Pepsi points — the equivalent of $700,000 — you could win a $23 million 'Harrier Jump Jet'..."

Click the images to enlarge...