Tuesday, August 30, 2022

“You Can Tell It’s Mattel. It’s Swell.”

'Mattel Films', the inhouse production division of toy company Mattel Inc. continues developing more company brands for film and video games including Margot Robbie's "Barbie", a new "Hot Wheels" video game "Hot Wheels Unleashed" and a whole lot more, led by Mattel CEO Ynon Kreiz:

"Mattel is home to one of the world's greatest portfolios of beloved franchises, and the creation of 'Mattel Films' allow us to unlock significant value," said Kreiz. 

"As for 'Barbie', Margot Robbie is a gifted storyteller and a highly respected filmmaker with deep relationships in entertainment. 

"She is the perfect leader to bring a celebrated brand to life..."

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