Friday, February 28, 2020

Hasbro Toys With Marvel and "Star Wars"

Hasbro, the toy company that introduced the world to "G.I.Joe" renewed their rights with the Walt Disney Company under its strategic merchandising relationship for major Disney entertainment properties including "Marvel" and "Star Wars":

Hasbro will continue to develop a wide range of toys and games for Marvel's global 'Universe' of more than 8,000 characters...

...including 'Iron Man', 'Spider-Man', 'Captain America', 'Black Widow' and 'Black Panther'. 

Hasbro's "Star Wars" license agreement includes the rights to toys and games based on entertainment including "Star Wars: The Clone Wars" and "The Mandalorian".

The multi-year agreements cover entertainment released during their terms for the respective franchises, including all film and television properties as well as properties from Disney+.

"We are pleased to build on our relationship with Disney and extend our agreement for 'Marvel' and 'Star Wars' franchises", said Brian Goldner, Hasbro's Chairman and CEO. "Disney’s celebrated franchises are consistently ranked as top toy properties and provide expansive content for us to build upon for years to come."

"Our longstanding relationship with Hasbro has provided generations of Disney fans with quality play experiences", said Ken Potrock, president, Disney Parks, Experiences and Products. "Continuing this successful collaboration for our 'Marvel' and 'Star Wars' franchises enables families and fans around the world to immerse themselves in our iconic stories and engage with our rich characters..."

Click the images to enlarge...