Saturday, March 31, 2018

Liv Tyler Is A "Triumph"

Sneak Peek new images of "Lord of the Rings" actress Liv Tyler as 'the face' (and body) of a new campaign supporting the 'Essence' brand from "Triumph Lingerie:

In 1886, Johann Gottfried Spiesshofer and Michael Braun founded a factory for the production of corsets in Heubach. They first employed six people on the same number of sewing machines. That number rose to 150 people in 1890, and in 1894 their first exports were sent to England.

It was only in 1902 that Spieshofer and Braun registered the Triumph brand, inspired by the Parisian 'Arc de Triomphe'.

In addition to 'Triumph', the company also produces and distributes the 'sloggi' and 'BeeDees' brands.

In 2010, Triumph International acquired 'Beldona', the leading Swiss distributor of lingerie and later purchased other distributors in Mexico and the US. Triumph International also acquired the majority stake in luxury dealer 'Journelle' .

Triumph is now wholly owned by the Braun and Spiesshofer families.

Click the images to enlarge...