The upcoming comic book movie "Shazam!", starring actor Zachary Levi ("Chuck") and Asher Angel ("Andi Mack") is currently in pre-production for director David F. Sandberg, aiming for a February 2018 start:
"I’m taking it all in", said Sandberg about the comic book history behind "Shazam!"
"Some of those really old ones are quite fun. He's been around since the 40's for, like, as long as 'Superman'.
"So there’s a lot to read and that's also interesting because he sort of has a couple of different origin stories or a couple of different takes on it.
"There’ve been variations of the script, like before I came along. But now, this is about Shazam..."
"Captain Marvel" made his debut in Fawcett Publications' "Whiz Comics" in 1940...
...created by writer Bill Parker and illustrator C.C. Beck, whose art team also included "Captain America" co-creator Jack Kirby.
"Captain Marvel"-themed comic books eventually outsold the biggest comic book competitor of the day, Detective Comics' (DC's) "Superman" by 14 million copies a month.
Thanks to an aggressive marketing campaign at the time, a huge variety of merchandise was licensed to manufacturers...
...including secret decoders, figurines, buttons, paper rockets, tin toys, puzzles, costumes...