Sneak Peek the new "Fortune" magazine profile on 'Alexander Joseph Luthor Jr.', aka 'Lex Luthor', the arch enemy of 'Superman' in director Zack Snyder's "Batman v Superman: Dawn Of Justice", opening March 2016:
"...'Lex' is a 31-year-old wunderkind who transformed an aging petrochemical and heavy machinery dinosaur into a tech darling of the 'Fortune 500' in what some call a superhuman feat.
"This jeans-wearing genius is equally at ease rappelling the climbing wall in his employee 'inspiration station' and coding in 'the crucible', the cutting-edge 'R & D' lab where the baby-faced billionaire verbally extemporizes computer code like Miles Davis improvising a trumpet solo.
"Taking the reins of the family business after the untimely death of his indomitable father, the prodigal son boldly changed the direction of the firm from oil and heavy machinery to tech...
"...with 'LexCorp' quickly becoming the second largest emerging technology corporation in the world next to 'Wayne Enterprises'.
"Partly, the success of this young company comes from Luthor’s willingness to go where Wayne fears to tread. Wayne Enterprises has shied away from military contracts in the last decade.
"'It’s a necessity'," said Luthor. "We live in the most dangerous point of time in all of human history. Statistically speaking, it’s a near certainty that another world-changing crisis is hurtling toward us like a speeding bullet. We have to be ready to defend ourselves..."
The original 'Alexander Joseph "Lex" Luthor', created by Jerry Siegel and Joe Shuster, debuted in "Action Comics" #23 (April 1940), described as "...a power-mad, evil scientist" of high intelligence and incredible technological prowess.
Luthor's ultimate goal of killing 'Superman' was to be a stepping stone to his evil domination of the universe.
In subsequent comic books, Luthor became hairless as the result of an artist's mistake. A 1960 story by Jerry Siegel expanded upon Luthor's origin and motivations, revealing him to be a childhood friend of Superman's who lost his hair when a fire destroyed his laboratory. Blaming Superman, Luthor vowed revenge.
In newer versions of the character, Luthor became a wealthy industrialist, thanks to the patents on his numerous inventions, but still possessed with a jealous and burning desire to rid the world of 'Superman'.
The new film stars Henry Cavill as 'Superman/Clark Kent' and Ben Affleck as 'Batman/Bruce Wayne'. Cast also includes Amy Adams as 'Lois Lane', Laurence Fishburne as 'Perry White', Diane Lane as 'Ma Kent', Jesse Eisenberg as 'Lex Luthor', Ray Fisher as 'Cyborg' and Gal Gadot as 'Wonder Woman/Diana Prince'.