Take another look @ actor Jesse Eisenberg, playing a young 'Lex Luthor' on the Detroit, Michigan set of the "Man Of Steel" sequel, "Batman v Superman: Dawn Of Justice":
The original 'Alexander Joseph "Lex" Luthor', created by Jerry Siegel and Joe Shuster, debuted in "Action Comics" #23 (April 1940), with a full head of red hair, described as "...a power-mad, evil scientist" of high intelligence and incredible technological prowess.
Luthor's ultimate goal of killing 'Superman' was to be a stepping stone to his evil domination of the universe.
In subsequent comic books, Luthor became hairless as the result of an artist's mistake. A 1960 story by Jerry Siegel expanded upon Luthor's origin and motivations, revealing him to be a childhood friend of Superman's who lost his hair when a fire destroyed his laboratory. Blaming Superman, Luthor vowed revenge.
In newer versions of the character, Luthor became a wealthy industrialist, thanks to the patents on his numerous inventions, but still possessed with a jealous and burning desire to rid the world of 'Superman'.