Toronto's Michael Cohl, recently parachuted in to save the Broadway production "Spider-Man: Turn Off The Dark", will now produce, with PRG founder Jeremiah Harris, "The Marvel Experience", a new interactive and multi-media show, opening in 2014:
"...from Orlando to London, one of the hottest franchises in the attractions industry is the 'Marvel Universe'. And now Hero Ventures, a Los Angeles based entertainment company, announced today that it is teaming up with Marvel Entertainment to create 'The Marvel Experience', an innovative, traveling experience, featuring dozens of Marvel’s iconic 'Super Heroes'. This attraction will appeal to a multi-generational audience and will leverage state-of-the-art interactive and multimedia technology, including a 4D motion ride and original 3D animated features, allowing fans to be a part of the action.
"Innovative tour elements include a one-of-a-kind, traveling dome complex the size of two football fields developed exclusively by Hero Ventures. In addition to the 4D motion ride and 3D animated features, other components will include digitally projected animation, motion-comic origin stories, virtual reality and holographic simulations, original merchandise and integrated social media touch points all carefully woven into the rich narrative story line.
"Hero Ventures is developing a themed entertainment concept that we expect will be a transformative, traveling destination that will deliver to fans and families an exciting, groundbreaking and unique experience," said Marvel’s VP of Business Development, Sean Haran.
"The Marvel Universe just keeps getting hotter," said Cohl, "as seen by the massive world-wide box office and merchandise success of their characters. We can’t wait to bring our Marvel vision to life in this first-of-its-kind event..."
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