Friday, March 15, 2013

"Iron Man 3" : The Chinese Connection

Take another look @ explosive set footage from "Iron Man 3", filmed in Los Angeles, during an evening of pick-up shots on Hollywood Boulevard with second unit camera crews, destroying the "TCL Chinese Theatre" amidst careening cars and crowds of  panicked pedestrians:

According to a notice, the film crew were there " capture the full scope, color and liveliness of Hollywood while they 'blow up' Grauman’s Chinese Theater. There will be flashes of light, debris being propelled out of the courtyard towards the street and about 30 cars driving by with obligatory fender benders. The shoot will cause street closures on Hollywood Blvd., between Highland Ave. and Orange Dr., Highland Ave. and McCadden Pl., and possible increased noise from generators..."

As a Chinese co-production, "Iron Man 3" must include Chinese actors in lead roles.

Addtional Chinese 'elements' are also required for the production to be eligible for tax-savings and profit sharing terms accorded only to specifically 'Chinese' projects over foreign imports. 

Co-productions are treated like domestic films by China State regulatory bodies.

Producers can earn up to 45 percent of the box office take instead of the usual 25 percent that imported films are allowed to bank out of the country.

TCL also signed a product placement deal with Disney-Marvel for its electronics – televisions, cloud technology and mobile phones – to be prominently displayed in "Iron Man 3".

Chinese partner DMG, which also runs a major advertising and marketing agency in Beijing, brokered the placement deal. 

Whether the on-screen destruction of the TCL Chinese Theatre was an add-on stipulated by the recent product placement agreement, or an integral part of the "Iron Man 3" story has not been disclosed by either Marvel or DMG.

Click the images to enlarge and Sneak Peek "Iron Man 3"...