ABC is refusing to air the 30 second spot, unless one 'suggestive' scene is cut and a bra and corset are 'photoshopped' to be less revealing.
"There is something primal and mystical about the sense of smell," said Madonna.
"It connects us to memory, nostalgia and the ability to dream and fantasize...we can be tricked by what we see and what we hear but not by what we smell..."