Thursday, January 05, 2012

IMAX : Think Big

Toronto-based IMAX Corp., with headquarters in Los Angeles and New York, now has as many as 500 IMAX theaters in 48 countries, with a focus on China, where IMAX plans to increase its screens to 100 in 2012, up from 58 in 2011.

To keep bringing in audiences, IMAX plans to sign more deals with studios for IMAX preview screenings and cameras. The cameras make it possible to expand the sequences to fill an entire IMAX screen.

"The Amazing Spider-Man", "The Hobbit: An Unexpected Journey" and "The Dark Knight Rises", will all be released in the IMAX format in 2012.

In a deal with Eastman Kodak Co., laser projection technology will allow IMAX to install digital projectors at its biggest screens and at domed screens " show films with more light and more colors..."

Strong results for "Transformers: Dark of the Moon" and "Harry Potter and the Deathly Hallows: Part 2", enabled third-quarter box office receipts to rise 53 percent to $149 million in 2011.

Click the images to enlarge...