DC Entertainment has revealed a new 'brand identity' :
"It's a new era at DC Entertainment and the new look reflects a dynamic, bold approach while at the same time celebrates the company's rich heritage and robust portfolio of characters, " said John Rood, EVP of sales, marketing and business development for DC Entertainment. 
"It was just a few months ago that 'Superman', 'Batman' and many of our other 'Super Heroes' were updated when we launched 'DC Comics - The New 52'. Now it's time to do the same for the company's identity while remaining true to the power of storytelling which is still at the heart of DC Entertainment."
"...the new brand identity will come to life across all consumer touch points in order to create a clear and consistent message in support of DC Entertainment. The new identity will begin to appear on comic books and graphic novels as well as new websites in March. Consumers will also see the new identity rolled out over time on other DC Entertainment products from Warner Bros. including film, television, interactive games and merchandise..."
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