Monday, December 12, 2011

"Call Of Duty: Modern Warfare 3" Scores $1 Billion In 16 Days

According to BigGameHunter, Activision Publishing, Inc., a wholly-owned subsidiary of Activision Blizzard, Inc., reports that the video game "Call of Duty: Modern Warfare 3" crossed the $1 billion mark in sales since its launch November 8, 2011.

Highlighting the trend of interactive entertainment gaining a greater hold of audiences worldwide, the game achieved the milestone in 16 days, eclipsing the record set in 2009 by the feature film "Avatar," which reached the $1 billion milestone in 17 days, despite a retail price of $60 per unit.

While 2011 box office revenue is on the decline, down 4 percent this year at $9.4 billion, compared with $9.8 billion in 2010, the number of people purchasing and participating in gaming is on the rise. With more than 30 million gamers, the "Call of Duty" community now exceeds the combined populations of the cities of New York, London, Tokyo, Paris and Madrid.

"Call of Duty: Modern Warfare 3, the third installment in Activision's "Modern Warfare" video game series is the eighth "Call of Duty" installment in total, set in America, England, France and Germany, as the entire world is plunged into war.

"Engagement of our 'Call of Duty' audience continues to rise around the world," said Bobby Kotick, CEO of Activision Blizzard. "'Call of Duty' as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences are now valuing interactive experiences over passive (movie/TV) experiences."

"...former 'Task Force 141 Captain John "Soap" MacTavish' (voiced by Kevin McKidd), former 'SAS Captain John Price' (Billy Murray) and Russian informant 'Nikolai' are on the run after killing rogue 'US Army Lt General Shepherd'..."

Click the images to enlarge and Sneak Peek "Call Of Duty: Modern Warfare 3"...