Friday, January 14, 2011

"Shazam! The Golden Age of the World's Mightiest Mortal"

"Shazam! The Golden Age of the World's Mightiest Mortal", is the new, 246-page, quality hard-cover art book from New York's Abrams ComicArts by award-winning graphic designer Chip Kidd with photography by Geoff Spear, featuring over 300 full-color illustrations, showcasing comic book hero 'Captain Marvel'.

"Captain Marvel" made his debut in Fawcett Publications' "Whiz Comics" in 1940, created by writer Bill Parker and artist C.C. Beck, whose team included illustrator Jack "King" Kirby.

Captain Marvel-themed comics eventually outsold the biggest comic book competitor of the day, Detective Comics' "Superman" by 14 million copies a month.

Thanks to an aggressive marketing campaign at the time, a huge variety of merchandise was licensed to manufacturers, including secret decoders, figurines, buttons, paper rockets, tin toys, puzzles, costumes and a feature film 'serial' from Republic Pictures, noted as the very first big screen, superhero movie.

Seventy years later, an unprecedented assortment of these collectibles have been gathered together by Kidd and Spear.

"...Join Kidd, Spear, and the 'World’s Mightiest Mortal' in this first, fully authorized celebration of ephemera, artwork, and rare, one-of-a-kind toys...recapture the magic that was Shazam!..."

Click the images to enlarge and Sneak Peek "Shazam! The Golden Age of the World's Mightiest Mortal"...