Activision Publishing, Inc. reports that Treyarch’s "Call of Duty: Black Ops" has shattered theatrical box office, book and video game sales records, establishing an all-new five-day worldwide sell-through record of more than $650 million. The amount exceeds Activision’s previous five-day worldwide record of $550 million set by last year’s "Call of Duty: Modern Warfare 2", according to internal Activision estimates.
"'Call of Duty' has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment," said Robert Kotick, CEO, Activision Blizzard. "The title’s success illustrates the mass appeal of interactive entertainment as millions of consumers are choosing to play the game at unprecedented levels rather than engage in other forms of media."
"There are many reasons for the success of 'Black Ops', but first and foremost is the fact that our team at Treyarch delivered a truly awesome game," said Eric Hirshberg, CEO, Activision Publishing. "There are millions of people all over the world engaging in this community. It’s our job to keep them coming back for more."
"'Call of Duty' has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment," said Robert Kotick, CEO, Activision Blizzard. "The title’s success illustrates the mass appeal of interactive entertainment as millions of consumers are choosing to play the game at unprecedented levels rather than engage in other forms of media."
"There are many reasons for the success of 'Black Ops', but first and foremost is the fact that our team at Treyarch delivered a truly awesome game," said Eric Hirshberg, CEO, Activision Publishing. "There are millions of people all over the world engaging in this community. It’s our job to keep them coming back for more."
The first-person shooter video game was first released worldwide November 9, 2010, earning $360 million in its first 24 hours, with 5.6 million units sold. Developed by Treyarch, "Call of Duty: Black Ops" is playable for Microsoft Windows, Xbox 360, PlayStation 3, Wii, and Nintendo DS, immersing players in Cold War-era battles, including 1960's Cuba, Vietnam and the Soviet Union.
Voice cast includes Sam Worthington as 'Alex Mason', Ed Harris as 'CIA Agent Jason Hudson', Gary Oldman as 'Sergeant Reznov', Ice Cube as 'Corporal Bowman' and Topher Grace as 'Special Agent Harris'.
The game is rated 'M' (Mature) for Blood, Drug Reference, Intense Violence and Language.
