Friday, June 04, 2010

Mattel Toys With Warners "Green Lantern"

Warner Bros. Consumer Products (WBCP) reports a 'landmark' year ahead for DC Comics and master toy licensee Mattel, led by programs in support of summer 2011's "Green Lantern" from Warner Bros. Pictures.

Under terms of their ongoing alliance, Mattel is granted unprecedented access to the complete 'breadth and scope' of the DC Comics vault of characters, including 'Green Lantern' and thousands of world-famous heroes and villains, including 'Superman', 'Batman', 'Wonder Woman', 'The Joker' and 'The Riddler'.

"The sheer volume of the DC Comics property portfolio lends itself to an incredible array of consumer offerings," said Brad Globe, president, Warner Bros. Consumer Products.

"As master licensee, Mattel has consistently created innovative products that are true to the spirit of the DC Comics heroes and villains from which they are inspired. We look forward to seeing the results of the next wave of property collaborations."

"...Bringing the enduringly popular DC Super Hero to the big screen for the first time, 'Green Lantern' stars Canadian actor Ryan Reynolds in the title role as the newest member of the 'Green Lantern Corps'. Each Green Lantern wears a ring that grants him superpowers, but when a new enemy threatens to destroy the balance of power in the Universe, their fate, and the fate of Earth, lie in the hands of their newest recruit, the first human ever selected: 'Hal Jordan'..."

"The Green Lantern film has an incredibly wide merchandise appeal," said Donald De Line, Producer, "Green Lantern". "The potential is there for amazing toys and merchandise because Green Lantern's ring can create anything the imagination can conjure. From space stations and vehicles to alien action figures, the possibilities are just endless."

Mattel is launching products based on the film in a multi-category toy line including Basic/Deluxe Action Figures, Figure/Vehicles, Role Play, Playsets, Games, Puzzles and Vehicles. Additionally, each Action Figure toy comes complete with a Green Lantern ring in order for kids to feel as if they, too, have been 'chosen' to be a Green Lantern.

"Mattel's 'Green Lantern' toy program is going to introduce Green Lanterns like 'Hal Jordan' and 'Kilowog' to new fans everywhere," said DC Entertainment chief creative officer and "Green Lantern" co-producer Geoff Johns. "It is going to be amazing to watch the world discover the Green Lantern mythology..."

Click the images to enlarge...