Thursday, June 24, 2010

DC Delivers A Digital Strategy

DC Comics, publisher of 'Superman', 'Batman', 'Green Lantern' and 'Fables', report that they will partner with comiXology and PlayStationNetwork for two separate digital comics distribution deals.

In addition, a DC Comics App for the iPhone, iPad and iPod Touch will also be available allowing consumers an 'easy way' to access DC Comics’ content.

"At DC Comics, it has been a top priority that DC forges a meaningful, forward-looking digital strategy," said Jim Lee, Co-Publisher, DC Comics.

"As both a comic book creator and Co-Publisher, it was incredibly important that our plan includes not only creator incentive payments, but also an innovative component that supports comic shop owners. We see digital as an opportunity to grow our entire business.”

Both the comiXology and the PlayStation Network Digital Comics launch offerings will include classic titles from DC Comics, Vertigo and WildStorm, such as "Batman: Hush", "Green Lantern: Rebirth", "Fables: Legends in Exiles" and "Planetary: All Over the World and Other Stories".

Both programs will share a tiered pricing format, with digital comics priced from $.99 to $2.99 per issue.

"The Justice League: Generation Lost" mini-series will be available through both platforms day and date with each issue’s print edition on-sale date, with both the digital and print editions priced at $2.99.

Several comics will also be available for free at launch, including the first installment of the ZUDA series "Bayou" and select stories from "Batman: Black & White".

DC Comics is also offering a free 10-page preview of the 700th issue of "Superman" available through both platforms, day and date with the issue going on sale in comic book stores.

The 10 page story is a prelude to writer J. Michael Straczynski and artist Eddy Barrows’ "Grounded" storyline that will be published in "Superman" which will examine how Superman sees America, and how America sees Superman.

"'Grounded' is a major turning point in the history of Superman," said Dan DiDio, Co-Publisher of DC Comics.

"This storyline has the potential to generate national headlines and bring new readers the series."

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