CBS Sports' coverage of "Super Bowl XLIV," featuring the New Orleans Saints' win over the Indianapolis Colts, Sunday, Feb 7 was viewed by a Nielsen estimated average of 106.5 million American viewers, making it the most-watched program in US TV history.
"With all the memorable story lines going into Super Bowl XLIV combined with the awesome power of the NFL, we are thrilled with this rating", said Sean McManus, President, CBS News and Sports.
"And I am extremely proud of the way the entire CBS Television Network produced, sold and promoted the most-watched television show in history."Coverage of "Super Bowl XLIV" earned an average household rating/share of 45.0/68.
Sneak Peek "The Who" during the half-time show and a special backstage "Who" acoustic set...
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