Coca-Cola and ad agency, Ogilvy, report they will award a big money development contract @ MIPTV 2010 for the best branded content idea 'to engage teens', as part of the 5th annual "Content 360 Challenge". 
"...The idea can take the shape of a TV show, a web movie series, a mobile application, ad game, etc...."The 'Content 360 Challenge" at MIPTV offers an opportunity to pitch directly to media decision makers, including Coca-Cola executives, in Cannes April 13-14.
Entry is free and the deadline for submitting a short description of an idea is February 15.
In addition to Coca-Cola, there are 5 other pitching categories supported by TF1, National Film Board of Canada, Korea Communications Commission, and the European Commission...
