Wednesday, December 23, 2009

Darth Vader Opens New York Stock Exchange

Executives of Lucasfilm Ltd. and the "Star Wars" saga visited the New York Stock Exchange December 22 to celebrate the 'evergreen' success of the 'Star Wars' brand.

After more than 30 years, "Star Wars" maintains its position as the #1 selling licensed toy property in North America, with sales over 60% ahead of any other toy license.

To mark the occasion, Lucas Licensing’s Howard Roffman rang 'The Opening Bell' accompanied by droid 'R2-D2', 'Sith Lord Darth Vader'
and a color guard of stormtroopers and clone troopers....