"Paranormal Activity", the 2007 'mockumentary' horror film written/directed by Oren Peli, wide released by Paramount October 16, has so far grossed $65 million in the US/Canada, making previous low-budget horror champ "Saw" look like so much chopped liver.The movie focuses on 'Katie' and 'Micah', who are haunted by a supernatural presence in their home, using footage from a camera set up by the couple to capture what is haunting them.
Paramount was able to snap up distribution rights for a song, as director/producer Peli lensed the feature in his own home, using unknown actors, for a total budget of $15,000. The studio then social-networked the film on Facebook, Twitter and a dedicated site, allowing 'fans' the opportunity to decide which cities the film should play, releasing the film in 13 popular college towns before a wide release.
Paramount has reportedly spent $10 million marketing the film.Click the images to enlarge and Sneak Peek the official trailer for "Paranormal Activity"...
