
"With more than a dozen press awards, strong reviewer scores and positive feedback from The Sims community, we are thrilled with the success of The Sims 3 launch and the early sales indicate that we have another hit on our hands," said Rod Humble, Head of the EA Play Label.
"The volume of items created with The Sims 3 and downloaded online is a testament to how passionate The Sims players are. It’s their world now, we can’t wait to see everything players create and share."
"...In 'The Sims 3' on PC/Mac you can create lifelike Sims with a unique personality and take them anywhere in the neighborhood. The powerful Create-a-Sim tool allows you to create Sims that are more realistic than ever. Select from dozens of personality traits such as brave, artistic, kleptomaniac, clumsy, paranoid and romantic.

Based on personality traits, skills and career choices, your Sims have short and long term Wishes that provide constant fun challenges and so many things to do and achieve. You have the ultimate freedom to choose whether to fulfill their destiny, giving them lifetime happiness and rewards or not!
Be the director of your Sims’ movies by capturing clips during your gameplay, visiting the official site, and editing the soundtrack, story, and transitions, then share it with the world..."