Tuesday, October 28, 2008

HBO Toasts "The Sopranos"...

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HBO's "The Sopranos," noted for more product placements than your average TV series, has now spunoff a line of Italian wines that will be launched in the US this fall.

Sopranos Wines are being produced under a licensing agreement between HBO and New-York based Vesuvio Import Company. The wines will be distributed by Duggan's Distillers Products Corp..

"We feel that these quality Italian wines are the perfect complement to all of our other carefully planned product extensions for "The Sopranos" brand," James Costos, HBO said.

The line from various Italian wineries would feature a variety of wines ranging a Chianti DOCG, Pinot Grigio and Pinot Noir priced up to $11.99 to a higher end Chianti Classico at $23.99 and a Chianti Classico Reserva at $29.99.

The 'Vesuvio' Import Company, created to develop this new line, was named after Artie's fictional restaurant depicted in the series that ran for six seasons over more than eight years, ending June 2007.

Actress Lorraine Bracco, who played Dr. 'Jennifer Melfi' in the series, also launched her own Bracco Wines in 2006...