Monday, August 18, 2008

Warners/DC Flexing Superhero Muscle...

Click images to enlarge...

According to Warner Bros studio head Alan Horn, basking in the current critical/box office success of DC Comics 'Batman' film adaptation "The Dark Knight", the roster of superhero properties available for further adaptations "...can really be an evergreen source of enjoyment and income..." from various sources including TV, video games and toys.

The studio earned $1 billion from DC-related product in 2005.

Warners and DC, both Time Warner entities have been in development on more comic book features including another "Superman", "Wonder Woman", "The Flash", "Green Arrow" and "Green Lantern".

DC doesn't have a separate film division, whereas Marvel is moving ahead with an "Iron Man" sequel and adaptations of "Thor", "Captain America" and "The Avengers".

"We haven't committed to any change at DC at this point," said Horn.

"...Warners and DC are committed to turning properties into viable movie product in an intelligent way so that we introduce them like planes on a runway. They have to be set up the right way and lined up the right way and all take off one at a time and fly safe and fly straight...these are big, iconic characters. So when you make them into a movie, you'd better be shooting for a pretty high standard.

"You're not always going to reach it, but you have to be shooting for it. We're going to make a Justice League movie, whether it's now or 10 years from now. But we're not going to do it and Warners is not going to do it until we know it's right...