
'Marvin' was created by Chuck Jones and made his first appearance in a Looney Tunes cartoon in 1948. The character was often intent on blowing up the Earth, only to be foiled by 'Bugs Bunny'.
Crystal, a former Warner executive with a first-look deal at Alcon through his Charlie Co. banner, developed the pitch as Marvin coming to Earth to destroy Christmas but being prevented from doing so when he's trapped in a gift box...